BharatPe, one of India’s leading fintech companies, has announced the appointment of Shilpi Kapoor as its new Head of Marketing. In her new role, Kapoor will spearhead the company’s brand strategy, integrated marketing campaigns, and digital initiatives, driving BharatPe’s next phase of growth and market expansion.
With over two decades of experience across the consumer, telecom, automotive, and financial sectors, Kapoor brings a wealth of strategic marketing expertise. She has previously held leadership roles at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola. Most recently, she served as the Chief Marketing Officer at Airtel Payments Bank, where she successfully led the “Safe Second Account” campaign and scaled the platform’s monthly transacting user base beyond 100 million.
Commenting on the appointment, Nalin Negi, CEO of BharatPe, said, “We are delighted to welcome Shilpi to BharatPe. Her vast experience in building strong consumer brands and driving digital-first marketing strategies will be instrumental as we continue to strengthen our position in India’s fintech ecosystem.”
Expressing enthusiasm about her new role, Shilpi Kapoor added, “BharatPe has played a transformative role in India’s digital payments landscape. I am excited to contribute to its journey by building a brand that resonates with trust, innovation, and empowerment for millions of merchants and consumers across the country.”
Shilpi’s appointment underscores BharatPe’s continued focus on enhancing its brand presence, expanding consumer engagement, and reinforcing its leadership in India’s evolving financial technology space.
