Johnnie Walker India, in collaboration with creative agency Anthem, has taken its legacy One Step Further—both in spirit and in experience. Together, they introduced the brand’s new cocktail-forward strategy through an innovative IP titled ‘One Step Further’, marking a bold evolution in how whisky is enjoyed and celebrated in India.
The exclusive launch spanned across Delhi and Mumbai, bringing together whisky enthusiasts, industry leaders, and connoisseurs for an immersive celebration of craftsmanship and creativity. At the heart of this initiative was Monica Berg, the globally acclaimed mixologist and bar industry icon, who headlined masterclasses and bar takeovers that showcased the versatility and modernity of Johnnie Walker’s signature blends.
From conceptualization to flawless on-ground execution, Anthem curated an experience that went beyond the glass—transforming whisky culture into a modern expression of artistry, innovation, and storytelling.
