Zepto, in collaboration with Britannia, transformed Chattarpur into a wedding content extravaganza with its grand Fake Shaadi celebration at Ira Luxe. The event, attended by over 300 invitees including top creators, brand partners, and special guests, marked the launch of the wedding season in a refreshingly unconventional way.
Britannia, the title sponsor of The Great Indian Fake Shaadi, led the baraat, setting the tone for an evening where nothing was real—but the fun was very much genuine. The festivities began with the Britannia Pure Magic Baraat and a flash mob to Bingo!’s viral Tedhe Medhe Bhojpuri anthem. Shaadi.com brought in humor with a digital roast by Anupam Mittal, while Manforce Epic Condoms added a cheeky twist with a vibrating bed installation.
The celebration was co-powered by Nivea, Haldirams, Bingo Tedhe Medhe, Manforce Epic Condoms, Shaadi.com, Close Up, ITC Fabelle, and Minimalist, with Meragi, a real wedding planning startup, curating Zepto’s unique experience. Supporting partners included Rebound – Detox Shot, Hershey’s, SUGAR, and Wildstone.
The event featured lively sangeet performances, quirky rituals, and brand-led installations, creating a frenzy of content as over 100 creators captured the celebrations in real time.
Chandan Mendiratta, Chief Brand Officer at Zepto, said, “The fake shaadi trend isn’t just a meme anymore, it’s a cultural moment. We wanted to build a memory structure for the biggest festival of the country, the Shaadi season. With over a hundred creators turning every moment into content, it was an evening of food, festivities, and fun.”
Siddharth Gupta, General Manager – Marketing, Britannia, added, “The Great Indian Fake Shaadi was a fun and unexpected way to kick off the wedding season. Guests experienced our new indulgent choco creations, bringing alive The New Temptation—a proposition that turns every bite into an irresistible delight and makes indulgence truly memorable.”
The event successfully blended creativity, entertainment, and brand experiences, setting a new benchmark for experiential celebrations in the wedding space.
