In the evolving landscape of fashion entrepreneurship, Pitch to Get Rich has emerged as a trailblazer — India’s first reality series that blends the dynamism of startup culture with the glamour of fashion and Bollywood. Produced by the Fashion Entrepreneur Fund (FEF) in collaboration with Dharmatic Entertainment, the show premiered on JioCinema/Hotstar on 20 October 2025, offering 14 carefully selected fashion founders a platform to compete for mentorship, exposure, and a share of a ₹40 crore investment pool.
At the forefront of the show’s red-carpet narrative is Sonam C Chhabra, whose role transcends traditional hosting. Tasked with introducing founders, interacting with celebrity mentors, and guiding the audience through the series’ high-profile events, Sonam serves as a bridge between the worlds of fashion, Bollywood, and business. Her presence ensures the show balances approachability with sophistication, making entrepreneurship engaging and aspirational for viewers.
With extensive experience in digital storytelling and high-profile event hosting, Sonam brings both poise and insight to the series. She elevates every red-carpet moment, seamlessly connecting the audience with the excitement, challenges, and ambition that define the journey of emerging fashion entrepreneurs.
Mentors and judges, including Karan Johar, Malaika Arora, Manish Malhotra, and Akshay Kumar, rely on her to create a polished, accessible environment that highlights both the glamour and the business acumen at the heart of the show. Through her role, Sonam exemplifies a new standard for hosting, one that celebrates the confluence of style, strategy, and storytelling.
As Pitch to Get Rich continues to garner attention, Sonam C Chhabra’s contribution reinforces her status as a leading voice in the space, anchoring a show that is as much about business vision as it is about fashion flair.
