Percept Platinum, the luxury events and marquee brand management division of Percept Limited, successfully conceptualized, curated, produced, and executed the second edition of Sudha Reddy’s Pink Power Run 2025, held on September 28, 2025, at Necklace Road, Hyderabad. Organized under the aegis of the Sudha Reddy Foundation, the large-scale event saw an impressive turnout of over 20,000 participants, blending fitness, social impact, and global star power.
The event drew international icons including tennis legend Leander Paes, Miss World Chairperson Julia Morley, and Miss World 2025 Opal Suchata Chuangsri, alongside Miss World delegates from across continents. The run was flagged off by Sudha Reddy, MEIL Managing Director Krishna Reddy, and other dignitaries, marking a powerful moment of unity and purpose in the fight against breast cancer.
Percept Platinum managed every facet of the event — from strategy, design, and logistics to entertainment, safety, and digital engagement — ensuring a seamless experience for the participants across 10 km, 5 km, and 3 km categories. Themed “Stride & Shine,” the event featured fitness workshops, survivor stories, and interactive social media challenges, turning Hyderabad into a hub of health, hope, and awareness.
The morning culminated in an awards ceremony that recognized top performers. Winners of the 10 km race received ₹3.5 lakh, ₹2.5 lakh, and ₹1.5 lakh respectively, while 5 km winners took home ₹2 lakh, ₹1.5 lakh, and ₹1 lakh. Julia Morley was felicitated with the Excellence in Mentorship Award 2025 for her lifelong contribution to empowerment and mentorship.
A major highlight of the event was Sudha Reddy’s announcement of “Pink Power Run – Beyond Borders”, a global initiative set to launch in 2026 across 140 countries. The ambitious 24-hour continental relay will see participants symbolically “passing the baton” across continents, with the seven Miss World continental queens serving as ambassadors to inspire global participation.
Speaking about the initiative, Sudha Reddy, Chairperson of the Sudha Reddy Foundation, said, “The Pink Power Run represents hope, resilience, and unity in the fight against breast cancer. This edition was deeply personal — a tribute to survivors and a reminder of the importance of early detection. I’m grateful to Percept Platinum for their exceptional execution and for turning this vision into a truly global movement.”
Khushi Singh Chaudhary, Vice President – Strategic Planning & Luxury Marketing, Percept ICE, added, “Delivering Pink Power Run 2.0 was an immense responsibility and an incredible honor. With 20,000 participants, a global celebrity line-up, and layered activations, our goal was to create a world-class experience that merged creativity with flawless precision. The success of this event reinforces Percept Platinum’s commitment to creating landmark IPs that combine purpose, passion, and performance.”
With Pink Power Run 2.0, Percept Platinum has once again demonstrated its expertise in crafting large-scale, purpose-driven experiences. Building on its legacy of iconic IPs like Sunburn and Bollyboom, the team delivered an event that not only celebrated fitness and awareness but also redefined what socially responsible luxury events can achieve on a global scale.
