KidZania India, the global leader in interactive and experiential learning for children, has announced the appointment of Piyush Patkie as Head (West) – Strategic Brand Partnerships.
In her new role, Piyush will lead the revenue and brand partnerships function, focusing on building innovative collaborations with brands, expanding sponsorship opportunities, and creating impactful experiential marketing solutions that connect with both children and parents.
With over 15 years of experience in the media and entertainment industry, Piyush brings expertise across brand solutions, integrated sales, sponsorships, and digital innovations. She has previously worked with leading organizations such as Zee Entertainment Enterprises, Network18, and Radio Mirchi, where she spearheaded large-scale branded content campaigns and IP sponsorships.
Commenting on the appointment, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “We are excited to welcome Piyush to the KidZania leadership team. Her rich experience and solution-driven approach make her an ideal fit to drive our brand partnerships agenda forward. With her expertise, we look forward to unlocking new growth avenues and strengthening KidZania’s positioning as a unique experiential platform for brands.”
Sharing her excitement about joining KidZania, Piyush Patkie said, “I’m thrilled to join KidZania at such an exciting juncture. As a brand that seamlessly blends learning with fun, it offers incredible opportunities for innovative and meaningful brand integrations. I look forward to leveraging my experience in brand storytelling and partnerships to create impactful collaborations that deliver value for partners and memorable experiences for children and families.”
Recognized for her strong industry relationships and ability to foster impactful partnerships, Piyush has collaborated across diverse sectors, including FMCG, BFSI, retail, telecom, lifestyle, and consumer tech. At KidZania, she aims to create immersive brand integrations that enhance the overall guest experience while opening up sustainable business opportunities.
