In a strategic move to expand its premium hospitality footprint across India, ITC Hotels Limited (ITCHL) has announced the launch of its newest brand, ‘Epiq Collection’. The new premium brand aims to further the company’s ‘Asset-Right’ growth strategy, blending design sophistication, service excellence, and the essence of Indian hospitality.
The inaugural properties under the Epiq Collection banner are currently under development in Puri (Odisha) and Tirupati (Andhra Pradesh) — two destinations celebrated for their cultural heritage.
- Epiq Collection Puri, an owned property with 118 rooms, and
- Epiq Collection Tirupati, a managed hotel featuring 201 rooms,
are set to open in the next two years. Both hotels will be part of the CLUB ITC rewards programme.
With the introduction of this brand, ITC Hotels plans to add nearly 1,000 keys under the Epiq Collection in the medium term, reinforcing its commitment to offering elevated, locally inspired hospitality experiences across the country.
Commenting on the launch, Anil Chadha, Managing Director, ITC Hotels Limited, said: “The launch of Epiq Collection marks an important milestone in the evolution of ITC Hotels’ brand architecture. It builds on our legacy of sustainability while offering a distinct expression of premium Indian hospitality, one that brings together culinary innovation, service excellence, and design sophistication. With the hotels in Puri and Tirupati leading this journey, we are curating guest experiences that are contemporary in sensibility and timeless in their connection to the place.”
The Epiq Collection will also provide opportunities for the conversion and repositioning of existing premium hotels into ITC’s network, further enhancing its reach and brand portfolio. Conceived as a curated collection of premium hotels and resorts, each property will retain its unique design, identity, and character, while embodying the warmth and grace of authentic Indian hospitality.
Anchored in ITC’s renowned culinary leadership, Epiq Collection properties will spotlight regional cuisines and locally inspired dining concepts, presented with a modern twist.
With the tagline, “Your Epic Journey begins at Epiq Collection,” the brand promises to deliver a sophisticated blend of social vitality, sustainability, and service excellence.
