Mastercard has announced the appointment of Jill Kramer as its new Chief Marketing and Communications Officer (CMCO), effective December 1, 2025. Kramer will succeed Raja Rajamannar, who has led Mastercard’s global marketing efforts for over a decade. Rajamannar will transition into a new role as Senior Fellow at the company.
With more than two decades of experience in marketing and brand leadership, Jill Kramer joins Mastercard from Accenture, where she served as Chief Marketing & Communications Officer. During her tenure, she was instrumental in strengthening Accenture’s global brand presence and positioning it among the most valuable brands worldwide. Prior to Accenture, Kramer held leadership roles at BBDO and DDB, working across major accounts including AT&T and ExxonMobil.
Announcing her appointment, Michael Miebach, CEO of Mastercard, said, “Jill brings a unique blend of creativity, strategy, and business acumen that will help accelerate Mastercard’s growth story. Her understanding of B2B marketing and purpose-driven brand building will play a vital role in shaping the company’s next chapter.”
Jill Kramer expressed her enthusiasm about joining Mastercard, saying, “Mastercard is a brand that connects people to priceless possibilities. I look forward to building on its strong marketing legacy and driving meaningful connections with consumers and partners around the world.”
Under Raja Rajamannar’s leadership, Mastercard redefined brand marketing through innovations like sonic branding, multi-sensory experiences, and purpose-led campaigns. His shift to a senior fellow role will allow him to continue contributing to Mastercard’s strategic growth and mentorship.
Jill’s appointment marks a new era for Mastercard as the company continues to evolve its marketing strategy amid the rapidly transforming digital and payments landscape.
