Tripadvisor and Experience Abu Dhabi successfully concluded their three-day activation, “Abu Dhabi Is Calling”, at Jio World Plaza, Mumbai, attracting thousands of visitors. The initiative offered a unique, multisensory travel experience, blending interactive technology, immersive storytelling, and authentic traveller insights to showcase Abu Dhabi’s culture and destinations.
Highlights included interactive domes where guests could explore Abu Dhabi in real time with motion visuals and surround sound, AI-powered itinerary pods creating personalised travel plans, and green-screen photo booths transporting attendees to iconic city landmarks. A themed “passport” encouraged visitors to explore all zones, with completed journeys rewarded with exclusive goodie bags and traditional dates from Abu Dhabi.
The event generated significant social media engagement, with influencers and high-net-worth individuals among the attendees, reflecting its wide appeal.
Steve Paganelli, Global VP of Media & Partnerships, Tripadvisor, said, “Travel storytelling can transcend screens to spark genuine connection. We’re proud of how this activation brought Abu Dhabi closer to one of the most dynamic markets in the world.”
Georgios Kalliamvakos, Planning, Strategy & Operations Director, DCT Abu Dhabi, added, “This project showcased the perfect intersection of culture, creativity, and technology, strengthening Abu Dhabi’s connection with Indian audiences, a market central to the city’s growth strategy.”
“Abu Dhabi Is Calling” follows the success of previous activations in London, Paris, and New York, reinforcing the growing impact of immersive experiences in redefining how travellers engage with destinations.
