UNIBIC Foods has appointed FMCG veteran Ajay Bathija as its Chief Executive Officer, signalling a strategic push to strengthen its presence in India’s competitive packaged foods and snacks market.
With over 20 years of experience in the FMCG and beverages sector, Bathija spent more than 18 years with The Coca-Cola Company, leading brand strategy, marketing, and growth initiatives across India and South-West Asia, including Sri Lanka, Bangladesh, Nepal, Bhutan, and the Maldives.
Sandeep Reddy, Chairman of UNIBIC Foods, said, “Ajay’s proven expertise in brand building and market leadership will be pivotal as UNIBIC continues its growth journey. We are confident that his vision will guide the company towards stronger innovation and market expansion both in India and globally.”
Ajay expressed enthusiasm about his new role, stating, “UNIBIC has built a powerful brand on innovation and quality. My goal is to make UNIBIC synonymous with great taste and trusted quality while expanding market reach.”
Known for pioneering wire-cut cookies in India, UNIBIC now offers over 40 cookie variants along with wafers, snack bars, crackers, cakes, chocolates, and traditional Indian sweets under the ‘Swaadesi’ brand. The Bengaluru-headquartered company operates one of India’s largest cookie manufacturing facilities in Hyderabad and exports to more than 25 countries.
Under Bathija’s leadership, UNIBIC aims to enhance its innovation-driven approach, expand global distribution, and reinforce its position in India’s premium snacking segment.
