Bhima Jewels has appointed Rajesh Balachandran as its new Chief Marketing Officer (CMO). Balachandran, who was previously CMO at Muthoot Fincorp, brings over 20 years of experience in brand management, marketing strategy, and business growth across various Indian companies.
Balachandran started his career as Assistant Marketing Manager at Aswini Homeo & Ayurvedic Products Limited, where he focused on sales, revenue generation, and market expansion. In 2003, he joined G.M. Pens International as Deputy Manager – Brand, contributing to the company’s brand initiatives.
In 2007, he joined Vodafone Idea Limited, progressing to the role of Vice President – Marketing. He worked across key regions including Kerala, Mumbai, Maharashtra, and Goa, and was involved in various organizational transitions during his tenure.
Balachandran holds a Bachelor of Science in Agriculture from Panjabrao Deshmukh Krishi Vidyapeeth (1994–1998) and a Post Graduate Diploma in Business Management (Marketing) from the ITM Group of Institutions (1998–2000).
