Rupee112, a leading fintech platform offering innovative financial solutions, has announced the appointment of Hitesh Yadav as its new Head of Marketing. With over a decade of experience in digital marketing and performance-led strategies, Hitesh will play a key role in strengthening Rupee112’s brand presence and driving its growth in the fintech space.
Before joining Rupee112, Hitesh served as Digital Marketing Lead at Sammaan Capital Limited, where he successfully executed high-impact campaigns focusing on PPC, SEO, and maximizing ROAS. He has also held senior marketing roles at RenewBuy, INNOCEAN India, Publicis Groupe, ARM Worldwide, and HT Media, leading digital transformation and brand growth initiatives across fintech, insurance, and media sectors.
In his new role, Hitesh will define and execute Rupee112’s marketing vision, lead performance-driven campaigns, and enhance audience engagement across both digital and offline platforms. His appointment reflects the company’s focus on building a strong, customer-centric brand and expanding its presence in India’s evolving fintech ecosystem.
Commenting on his appointment, Hitesh Yadav, said, “I am thrilled to join Rupee112, a company that is redefining the fintech experience in India. My focus will be on building strategies that not only drive measurable growth but also establish Rupee112 as a benchmark in marketing innovation and customer engagement. I look forward to working with the team to create meaningful impact and set new industry standards.”
Rupee112 continues to innovate and deliver accessible, customer-first financial solutions, with Hitesh Yadav’s leadership marking a promising new chapter in its growth journey.
