This Durga Puja, Campa brought a burst of purple energy to Kolkata, turning the city into a vibrant canvas of celebration and creativity. The brand’s festive takeover blended tradition, art, and immersive storytelling to create a truly unforgettable experience.
At the centre of it all stood the iconic Tala Prattoy Pandal, where Campa unveiled a spectacular 30-foot 3D anamorphic installation. The visual masterpiece captured the theme of “Big Bottle, Big Celebration,” reflecting the joy of pandal hopping, dancing, food, and festivity. Campa Cola and Campa Energy together became the heart of the celebrations, amplifying the city’s festive spirit.
The experience was conceptualized and executed by Inventech, a division of Laqshya Media Group, known for pushing creative boundaries in experiential marketing.
Sommnath Sengupta, CEO, Inventech said, “Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly.”
The installation drew thousands of visitors — families, influencers, and art enthusiasts alike — who stopped to admire, click, and share the vibrant spectacle. With its striking visuals and festive energy, Campa’s installation became one of the most talked-about and visited attractions of the season.
