Zee Entertainment Enterprises (ZEE), India’s leading content and technology powerhouse, has launched its new experiential vertical, Zee Live, with its first flagship event — Marathi Vajlach Pahije (MVP) — in association with talent company World Of Vibes.
Set to take place on October 12, 2025, at Phoenix Market City, Pune, MVP goes beyond being just a live concert. It is positioned as a cultural movement celebrating the vibrancy and creativity of Marathi youth culture, highlighting the rising influence of hip-hop, indie music, and street art across Maharashtra.
The festival will feature 40+ artists, including Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc, bringing together a lineup that captures the energy and authenticity of today’s generation. MVP aims to blend tradition with modern expression, reimagining Marathi pride through powerful beats and storytelling.
To extend the festival’s reach, Zee Live has partnered with Marathi Zee 5, enabling audiences to experience the event digitally through exclusive content, artist features, and behind-the-scenes footage. This collaboration ensures that the spirit of MVP resonates across both physical and digital spaces.
Gareth Eswin Thomas, Business Head, Zee Live, said, “Marathi Vajlach Pahije is not just an event; it’s an expression of cultural identity and youthful creativity. It represents how live experiences can capture the energy of a generation, creating moments that are felt, shared, and remembered. This is the new language of cultural celebration.”
V.R. Hema, Business Head, Marathi Zee 5 & Zee Marathi, added, “Through our collaboration with Zee Live, we are giving Marathi youth a stage that is both local and global. By amplifying their voices and their music across our digital platforms, we are celebrating not just performances but the stories, struggles, and dreams behind them. MVP represents the next era of regional storytelling — bold, proud, real, and connected.”
Presented by Zee Live, Marathi Zee 5, and World Of Vibes, Marathi Vajlach Pahije marks the beginning of a new cultural chapter — an immersive celebration of Maharashtra’s artistic energy and the spirit of its youth.
Tickets are now available on BookMyShow.
