Hyundai Motor India Limited (HMIL) has announced its continued partnership with the prestigious Filmfare Awards for the third year in a row. This collaboration highlights Hyundai’s commitment to celebrating India’s cultural heritage while strengthening its emotional bond with millions of customers across the nation.
HMIL’s enduring relationship with Indian cinema reflects its vision of being more than just a mobility provider—it aims to be a catalyst for aspirations, innovation, and cultural connection. Over the years, the company has built strong ties with Bollywood through associations with some of India’s most admired actors, including Shah Rukh Khan, Deepika Padukone, and Pankaj Tripathi.
Commenting on the partnership, Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited said, “At HMIL, we deeply resonate with the spirit of Indian cinema. Just as Indian cinema continues to evolve its scripts, storylines and cinematic techniques, Hyundai remains steadfast in its pursuit of pioneering technologies and customer-centric innovations that redefine mobility and elevate everyday experiences. Our association with Filmfare for the third consecutive year is a testament to our commitment to platforms that resonate with the aspirations of millions. For HMIL, India is not just a market, but a family we have grown with for close to 30 years now. Our brand philosophy, ‘Progress for Humanity’, guides us to create meaningful changes across all our operations, from our products to our CSR initiative, every action is aimed at enhancing the lives of people.”
This year’s partnership holds special significance as the Hyundai CRETA—the “King of SUVs”—celebrates a decade of leadership in India. Since its debut in 2015, the CRETA has redefined the SUV segment, setting benchmarks for design, performance, and customer satisfaction. The recently launched Hyundai CRETA King will also make a special appearance at the Filmfare Awards.
Hyundai Motor India continues to drive purposeful change through its focus on sustainability and innovation. Its growing electric lineup, led by the award-winning IONIQ 5 and the upcoming CRETA Electric, reflects the brand’s vision for a greener future. Additionally, CSR initiatives such as Samarth by Hyundai and the IONIQ 5 Forest reaffirm the company’s commitment to inclusive progress and responsible corporate citizenship.
Through its partnership with the Filmfare Awards, HMIL continues to celebrate not only mobility but also India’s cultural milestones—blending technology with emotion to create lasting value for its customers.
