In a world where weddings often run the risk of becoming cookie-cutter spectacles, Vedika Singhal has carved a niche for herself by reminding couples of what truly matters: their story. As the founder and chief planner of Ferris Wheel Diaries, Vedika has transformed wedding planning into a soulful art form – one that is less about trends and more about authenticity, emotions, and timeless storytelling.
A Childhood Spark That Ignited a Lifelong Passion
Vedika’s tryst with event planning began at the tender age of eleven, when she orchestrated her parents’ anniversary celebration. Watching the magic unfold – every detail meticulously aligned, every emotion perfectly captured – she realized the transformative power of well-planned moments. What began as a childhood passion blossomed into a lifelong calling, leading her to dedicate over a decade to the wedding industry before launching her own boutique brand in 2020.
The Birth of Ferris Wheel Diaries
Launched in Delhi during the uncertainty of October 2020, Ferris Wheel Diaries was built on the belief that weddings are not just ceremonies, but deeply personal love stories waiting to be told. The name itself is a reflection of the emotional rollercoaster that weddings encapsulate – the anticipation, the rush of joy, the serene satisfaction of a dream realized.
Since its inception, the company has quickly risen to prominence, winning accolades at WOW Awards Asia 2025 and Wedding Sutra 2025, and establishing Vedika as a force in luxury wedding planning. Her recognition as ET Panache Woman of the Year 2025 is a testament to her vision and relentless pursuit of excellence.
Storytelling at the Heart of Every Celebration
For Vedika, no two weddings are ever alike – because no two love stories are. She thrives on weaving the personalities, quirks, and passions of her couples into the fabric of each event. From curating a haldi in the wild for textile designers inspired by nature, to creating an entire wedding narrative around a bride’s love for black cats, Vedika ensures that every celebration feels like an extension of her couples’ lives.
She has turned cocktail nights into literary fantasies, where poetry, song lyrics, and fandoms formed the backdrop of celebration. She has transported couples to breathtaking destinations – from the Swiss Alps to Singapore, London to Rajasthan – crafting events that blend local culture with personal storytelling.
A Philosophy Beyond Aesthetics
While her events are undeniably beautiful, Vedika emphasizes that a wedding must feel as authentic as it looks. She invests in building deep, genuine relationships with couples and families, understanding not just what they want, but why they want it. Her process is fluid, adapting to each family’s pace, needs, and comfort levels, making her both a confidant and a creator.
Her network of trusted partners across décor, entertainment, catering, and logistics allows her to execute even the most ambitious visions seamlessly. Years of navigating India’s vibrant wedding landscape have given her the agility to balance dreams with practical execution.
Recognition and Legacy in the Making
With Ferris Wheel Diaries, Vedika has shown that luxury is not about extravagance, but about meaning. Her work has been celebrated across India – from Himachal Pradesh to Hyderabad, Rajasthan to Odisha – and internationally, where she has designed weddings that marry cultures, traditions, and modern storytelling.
Awards and accolades aside, Vedika’s true achievement lies in the memories she creates. Each wedding is a legacy, a story captured in moments, a narrative etched forever in the hearts of those who lived it.
The Future of Weddings, According to Vedika
As she looks ahead, Vedika envisions Ferris Wheel Diaries continuing to push the boundaries of personalized weddings. Her focus remains unwavering: to create celebrations that feel deeply human, brimming with joy, love, and authenticity.
Because for Vedika Singhal, weddings aren’t just about timelines and décor – they’re about emotions, journeys, and love stories that deserve to be celebrated for a lifetime.
