The Prime Volleyball League has announced 21 sponsors and partners for its fourth season, which will kick off on October 2, 2025, in Hyderabad. RR Kabel, a leading manufacturer of wires and cables in India, joins as the Title Sponsor, while the league will be powered by Scapia, India’s travel fintech company known for its travel credit card, curated travel offerings, and rewards system.
Returning sponsors, along with new partners, have reinforced the league’s reputation as a trusted brand. Previous editions of the league, featuring a 15-point format, innovative concepts like super serves and super points, star-studded player lineups, and celebrity appearances, have seen growing viewership and digital engagement.
This year, New India Assurance, NTPC, Bank of Baroda, Amul Kool, and Mutual Funds come on board as Associate Sponsors, while Cosco, Cello, NetEnrich, and Eeken by Paragon join as Official Sponsors.
The fourth season of the RR Kabel Prime Volleyball League, powered by Scapia, will be held at the Gachibowli Indoor Stadium, Hyderabad, with the support of the Sports Authority of Telangana as Host Partner. Sony Sports Network is the Official Broadcast Partner for India, while YouTube will serve as the global Digital Streaming Partner. Snapchat joins as the Content Partner, and Radio Mirchi comes on board as the Entertainment Partner.
Red Bull has joined as the official energy drink partner, while Arete Hospital will be the Medical Partner to ensure athlete safety and recovery. Mera Hoardings continues as the Outdoor Partner, and Piston des Sports will provide Athlete Management services.
Tuhin Mishra, Managing Director & Co-Founder at Baseline Ventures said, “The enthusiastic support from all our sponsors and partners is a powerful testament to the league’s growing appeal and solid commercial viability. This wide-ranging support from both returning and new partners underscores the trust they place in our vision and the value we deliver. This is a clear signal that the Prime Volleyball League has successfully established itself as a premier sports property in India. With our innovative format, star players, and ever-expanding digital reach, we are set to deliver another incredible season for fans, players, and partners alike. We are confident that this collective backing will help us elevate the league to new heights.”
