Heineken® 0.0 is set to bring its global Formula 1® legacy closer to Indian fans through a new partnership with FanCode, delivering immersive race-day experiences across the country.
The highlight of this collaboration will be The Ultimate F1 Fan Park at UB City Amphitheatre, Bangalore, where fans can witness a large-scale screening of the Singapore Grand Prix on October 5, 2025. India, home to nearly 79 million Formula 1® fans according to Nielsen NFI, has seen a 41% growth in the sport’s popularity since 2019, making it one of the fastest-growing F1® markets in the world.
In addition to the fan park, more than 200 curated screenings will be hosted across pubs and sports bars in Mumbai, Pune, Bangalore, Goa, Kolkata and Hyderabad. To add to the celebration, Heineken® 0.0 will also release exclusive digital content featuring Siddhant Chaturvedi, Rohan Joshi and Rizwan Bachav, offering fans a closer look at the Singapore Grand Prix.
As Formula 1®’s official broadcaster in India, FanCode will further amplify the experience with live race coverage, behind-the-scenes stories and exclusive content.
Joanna Price, Chief Corporate Affairs Officer, The HEINEKEN Company said, “Formula 1 has always stood for innovation and passion, values that align perfectly with Heineken® 0.0. Since 2017, our partnership has allowed us to connect with dynamic and passionate race fans through our message of responsible enjoyment. As F1®’s popularity surges in India, we are excited to bring world-class, inclusive and responsible fan experiences to this emerging hotspot, marking the beginning of a long-term journey to make India a key part of Formula 1’s global fan map.”
Vikram Bahl, Chief Marketing Officer, United Breweries said, “Heineken® 0.0 is all about creating moments of connection and Formula 1® gives us the perfect stage to do that in India. With the sport’s fandom growing rapidly, we’re bringing fans together through immersive screenings, digital content and fan parks that celebrate passion and community. At the same time, we believe great experiences must go hand-in-hand with responsibility, and our goal is to shape the culture of F1® in India with world-class, inclusive and responsible fan experiences.”
Yannick Colaco, Co-Founder, FanCode said, “Communities sit at the core of sports fandom, and we’re excited to be part of Formula 1’s incredible rise in India. Fan parks like this give fans the chance to come together, celebrate, and share their love for the sport, while also building camaraderie and strengthening the community. In just a few years, F1 has grown from a niche following into one of the most electric and fast-rising fan cultures in the country — now firmly part of everyday conversations.”
