Thomas Cook (India) has entered into a Memorandum of Understanding (MoU) with the Ministry of Tourism (MoT), Government of India, to enhance traveller experiences across the country.
The MoU was signed by Seema Jain, Director, Destination Development Division, Ministry of Tourism, and Romil Pant, Executive Vice President & Head – Holidays, Thomas Cook (India). The signing took place in the presence of Suman Bery, Vice Chairman, NITI Aayog; Suresh Gopi, Minister of State for Tourism, Petroleum and Natural Gas; Suman Billa, Additional Secretary and Director General, Ministry of Tourism; and Gyan Bhushan, Senior Economic Advisor, Ministry of Tourism.
As part of this collaboration, Thomas Cook India will integrate a co-branded feedback form—standardised by the Ministry—across its platforms to collect real-time traveller insights. The feedback will cover key aspects such as cleanliness, safety, accessibility, service standards, and overall visitor experience. This anonymised and aggregated data will be shared with the Ministry to help identify top-performing destinations and highlight areas for improvement.
The three-year agreement aims to support targeted interventions for upgrading infrastructure and services at key tourism spots across India.
Suman Billa, Additional Secretary & Director General – Ministry of Tourism, Government of India, said, “We are extremely delighted to sign this Memorandum of Understanding with Thomas Cook India. The idea behind this collaboration is to see how Ministry of Tourism can collect real-time feedback from users at key destinations across the country. Our aim is to use this data as a foundation to identify and promote destinations that are able to provide great experiences. This marks the first step in a long journey ahead, and we hope this partnership proves fruitful for both of us.”
Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) said, “We are delighted to partner with the Ministry of Tourism on this transformative initiative. With our extensive reach and deep understanding of Indian travellers, Thomas Cook India is uniquely positioned to provide valuable insights on destination performance. Our collaboration will focus on gathering authentic feedback from our customers to empower the Ministry’s efforts in enhancing the quality, safety, and sustainability of India’s tourism offerings.”
