Zomato, India’s leading food ordering and delivery platform, has launched a new campaign celebrating Indian para-athletes, coinciding with the historic debut of the World Para Athletics Championship in India. The initiative highlights the belief that relentless hustle, not circumstances, creates true champions, aligning with Zomato’s Fuel Your Hustle campaign.
As part of its official collaboration with the Paralympic Committee of India (PCI), Zomato’s campaign showcases seven inspiring athletes – Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya. The campaign emphasizes their journeys of perseverance, strength, and self-belief, inspiring millions across the country.
The multi-format campaign includes films, outdoor and print ads, and digital content, highlighting the athletes’ 5 AM training sessions, mental battles, and small victories that build toward greater triumphs. Each creative piece reflects the qualities that drive para-athletic excellence: consistency, resilience, and unwavering self-belief – traits that fuel success in every aspect of life.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato said, “These athletes show up with crazy discipline, day in and day out. That’s what inspired us to partner with the Paralympic Committee of India, as the World Para Athletics Championship comes to India for the first time. It’s incredible to see homegrown athletes compete at the highest level and remind all of us what real hustle actually looks like.”
Through this campaign, Zomato reinforces its commitment to inclusivity, celebrating grit, and supporting India’s athletes in their relentless pursuit of excellence.
