Some people plan weddings, but few orchestrate them like symphonies. Rohit Chheda, Director of Event Soul LLP, belongs to the latter league. Recently featured in ET Panache 35 under 35 Edition III, launched at WOW Awards Asia 2025, Rohit has built a reputation for turning celebrations into immersive experiences that are as timeless as they are personal. His work goes beyond design and logistics—it’s about translating love stories into moments that resonate with emotion, artistry, and legacy. In this conversation, he shares how collaboration, creativity, and respect for tradition shape his philosophy of wedding design.
1. When multiple creative teams—planners, designers, photographers—come together for a wedding, how crucial is it for everyone to be in sync, and what role does collaboration play in creating a seamless experience?
When multiple creative teams unite for a wedding, true success lies not just in individual excellence but in the intelligence of their collaboration. When planners, designers, and photographers operate in sync, the result is a cohesive narrative—where design choices are not only visually stunning but also photogenically strategic, timelines support artistic flow, and each decision enhances the whole. It’s this interplay of expertise that elevates a wedding from well-planned to masterfully orchestrated.
2. Weddings today are about more than just aesthetics; they are stories of emotion, heritage, and individuality. How do you strike the right balance between design, storytelling, and tradition?
Balancing design, storytelling, and tradition is like weaving a tapestry—each thread representing emotion, heritage, and personal style, coming together to tell one cohesive story. It starts by listening closely to the couple’s journey, then translating that into a visual and emotional experience where no element feels ornamental without meaning. Tradition becomes the heartbeat, grounding the celebration with depth and legacy, while design and storytelling layer on personality, surprise, and soul.
3. From your perspective, what transforms a wedding from being simply beautiful to truly unforgettable for the couple and their families?
A wedding becomes truly unforgettable when it transcends visual beauty and taps into something deeper—emotion, connection, and meaning. It’s the unexpected quiet moment between vows. While stunning design sets the stage, it’s the intentional, personal touches—the ones that reflect who the couple truly is and what matters most to them—that leave a lasting imprint. When guests feel not just impressed but moved, and when every detail feels like a reflection of love rather than a trend, that’s when a wedding becomes a memory that lives far beyond the day itself.
4. Couples often come with the dream of hosting a wedding that feels unique yet rooted in tradition. How do you bring originality into the celebration while honoring age-old rituals?
Bringing originality into a wedding while honoring tradition is all about reimagining, not replacing. It starts with understanding the heart behind each ritual—why it matters—then finding creative, personal ways to express it. Whether it’s rewriting ceremonial scripts in the couple’s voice, blending cultural customs into modern settings, or infusing heirloom elements with contemporary design, the goal is to preserve the soul of the tradition while making it feel fresh and reflective of who the couple is today. The most unforgettable weddings don’t break from tradition—they breathe new life into it.
5. Behind the glamour of weddings, there are always unseen challenges. Could you share one behind-the-scenes reality of wedding planning that people would be surprised to know about?
When the rain god decided to bless a wedding pheras in Phuket, magic happened! Right in the middle of their vows, the skies opened up and a sudden downpour showered the couple with nature’s own blessings. Instead of panic, our team sprang into action—protecting the couple, keeping the ceremony flowing, and turning what could’ve been chaos into a moment of pure, unforgettable beauty. The rain didn’t stop their love—it made it stronger, creating a memory that will be cherished forever. Sometimes, the most unexpected moments become the most meaningful.
6. With trends evolving every season but memories meant to last forever, what is your planning philosophy when it comes to creating weddings that feel both contemporary and timeless?
Trends may evolve, but timeless celebrations never go out of style. My planning philosophy is rooted in creating weddings that feel both current and enduring—blending modern design elements with intentional details that reflect each couple’s unique story and stand the test of time.
Weddings, for Rohit Chheda, are not just about décor or spectacle—they are soulful narratives where collaboration, tradition, and emotion weave together into unforgettable memories. His vision is clear: a truly extraordinary wedding doesn’t just dazzle in the moment, it lingers in the hearts of those who witness it. And that is the hallmark of an Event Soul LLP celebration.
