SARC Global, a leading strategic advisory and consulting firm, has partnered with NODWIN Gaming, South Asia’s leading gaming and esports company, to boost the growth of esports in India.
The collaboration will focus on tournament promotion, monetising NODWIN Gaming’s intellectual properties through sponsorships and subsidies, and working with government stakeholders to build esports-friendly policies.
SARC Global will bring its expertise in policy advocacy, investment facilitation, and cross-border partnerships to secure government support for digital gaming. This comes as states like Maharashtra, Bihar, and Rajasthan roll out new pro-gaming policies.
Sunil Kumar Gupta, Chairman, SARC Global said, “The collaboration will create new commercial opportunities for esports and help in building a sustainable ecosystem, aligned with the goal of PM Narendra Modi towards Viksit Bharat.”
Gautam Singh Virk, CEO, NODWIN Gaming said, “This partnership is an important step towards unlocking the true potential of esports in India. What we’re trying to do here is bridge the world of competitive gaming with the business and policy frameworks that will allow it to thrive in the long run. With SARC Global bringing their expertise in policy advocacy and investments, and NODWIN bringing our experience in building communities and IPs, we’re setting the stage for an esports ecosystem that is not only sustainable but also future-ready.”
Highlighting government support, Rajendra Bagade, Senior Partner at SARC Global said, “The Maharashtra state government has recently announced a policy to promote and foster digital gaming, giving this emergent sector strong tailwinds. SARC Global can play a major role in facilitating, bringing investment, mentoring this sector and identifying partners across the world.”
India’s esports sector is at a pivotal stage with rising brand investments and clear regulatory direction. According to the 2025 FICCI-EY report, the number of brands investing in esports is expected to rise from 68 in 2024 to 75 in 2025, driven by bigger tournaments, new titles, and stronger youth engagement.
The Online Gaming Act, 2025 has further strengthened the industry by creating a central regulator, providing incentives for infrastructure, and setting safeguards for young audiences. With esports now formally encouraged, opportunities for sponsorships, prize pools, and youth-focused campaigns are set to grow rapidly.
By combining SARC Global’s expertise in policy advocacy and investment with NODWIN’s leadership in esports and youth entertainment, this partnership is uniquely placed to define the next chapter of India’s journey in global esports.
