Tribes Communications and Medulla Communications have come together to introduce Capsule: The Rxperience Agency, India’s first dedicated healthcare experiential agency. The new venture is designed to deliver compliant, meaningful, and impactful events and activations tailored for the healthcare sector.
Speaking on the launch, Gour Gupta, Chairman & MD, Tribes Communication said, “Healthcare engagement needs to evolve beyond traditional formats. With Capsule: The Rxperience Agency, we are not just creating events, we are shaping a new paradigm where science, creativity, and scale converge. Our vision is to set a global benchmark for healthcare communications: one that is compliant, immersive, and transformative. This is about raising the bar for the entire industry and reimagining how healthcare connects with the world.”
Adding to this, Praful Akali, Founder and Managing Director, Medulla Communications said, “As a specialist pharma and healthcare agency, we understand the industry’s struggle with creating compliant yet impactful events, activations and experiences, especially with healthcare professionals or patients, and are so glad to join forces with Tribes like two halves of a capsule to create not just unique experiences but what we like to call Rxperiences.”
With Capsule, the healthcare industry can now look forward to a new standard of accurate communication, tailored storytelling, and curated events. The agency aims to seamlessly blend compliance with creativity, setting a higher benchmark for healthcare engagement and experiences.
