Shakti Upadhyay, formerly Head of Marketing and PR at Kia India, has joined Bajaj Auto as Vice President, Brands. In his new role, he will oversee the company’s sports motorcycle category, which includes iconic models like Pulsar and Dominar.
In a social media post announcing his move, Upadhyay expressed his enthusiasm, “Bajaj has always stood for innovation, performance, and a strong challenger spirit—values that resonate deeply with millions of riders around the world. To be part of this legacy, and to contribute to shaping the future of India’s most iconic sports motorcycles, is truly an honour.”
He further added, “As I take on this new role, my focus will be on deepening brand love, driving global ambition, and celebrating the spirit of riders everywhere. Here’s to building bold brands and powerful machines with The World’s Favourite Indian.”
Upadhyay’s transition marks a significant move in the automotive marketing landscape, following his seven-year tenure at Kia India.
