Jeep® India’s innovative “Trail of Faith” campaign has earned official recognition from the Asia Book of Records and India Book of Records for the Largest Digital Collection of Ganpati Wishes wrapped on a Jeep® Wrangler. Executed by Xperia Group, the campaign blended culture, faith, and innovation during Ganesh Utsav 2025, creating a unique on-ground brand activation.
Launched on August 27, 2025, the campaign captured the imagination of devotees nationwide, receiving more than 110,000 wishes in the first week and reaching a total of 196,847 wishes by the day of Visarjan. At the iconic Khetwadi Cha Raja in Mumbai, the Wrangler became more than just a vehicle—it transformed into a messenger of faith. Devotees submitted their prayers digitally through QR codes, Jeep® India’s website, dealerships, CRM outreach, and Jeep® communities. Each wish was then printed on a vinyl wrap adorning the Wrangler, turning it into a canvas of devotion.
On September 6, 2025, during Visarjan, the Wrangler carrying lakhs of prayers pulled the Khetwadi Cha Raja idol for one kilometer, symbolically carrying the collective faith of people across India.
Kumar Priyesh, Business Head & Director, Automotive Brands, Stellantis India said, “The starting point for Trail of Faith was a simple yet powerful insight: Ganesh Utsav is about collective prayers and shared celebrations. By digitising this sentiment and then giving it physical form on the Wrangler, we created an experience where devotees could see their faith move with Bappa himself. The overwhelming participation that followed has now been recognised as a world record—making this celebration of devotion a truly historic one.”
The record-breaking initiative was supported through a 360-degree engagement strategy, including QR-enabled entries, dealership activations, CRM outreach, Jeep® communities, and nationwide amplification via social media and 92.5 Big FM.
Saibal Gupta, Managing Director, Xperia Group said, “Ganesh Chaturthi marks the birth of Lord Ganesha, who is a symbol of wisdom, hope, prosperity, and good fortune. Modern day life throws multiple challenges, stress and unpredictability leaving people restless and hopeless. The rationale was to create a massive “Trail of Faith” campaign with Jeep for engaging devotees to come forward, participate, celebrate and deepen their faith in Lord Ganesha to make their wishes come true. The activation had an overwhelming response from the masses. The sheer enthusiasm of the crowd at the iconic Khetwadi Cha Raja Ganpati pandal was palpable and response to the campaign was unprecedented.”
The “Trail of Faith” campaign has set a new benchmark for combining devotion, digital innovation, and experiential marketing, creating a memorable celebration for devotees across India.
