From September 26–28, 2025, Jio World Plaza, Mumbai will host “Abu Dhabi Is Calling”, a groundbreaking AI-powered immersive travel experience brought to India by Tripadvisor in partnership with Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism, Abu Dhabi (DCT Abu Dhabi). The activation runs daily from 11:00 AM to 10:00 PM, transforming the venue into a vibrant gateway to Abu Dhabi for visitors eager to explore the emirate in a truly futuristic way.
The centerpiece of the experience includes two immersive domes powered by the ORA Sphere, allowing visitors to navigate 360° cinematic environments of Abu Dhabi’s iconic landmarks—from the architectural marvel of Louvre Abu Dhabi to the lush Al Ain Oasis. Live Tripadvisor reviews, insider tips, and curated travel data enrich the journey, creating a seamless blend of digital and physical exploration.
In addition to the domes, the activation features a conversational AI Pod that delivers personalized Abu Dhabi itineraries, a Green Screen Photo Booth to capture dream travel moments, and an event passport with goodie bags for a fun, interactive keepsake. Guests also have the chance to win a luxury 5-star getaway to Abu Dhabi, including flights from India and hotel accommodation.
Steve Paganelli, Acting Global Head, Media & Partnerships, Tripadvisor said, “Tripadvisor’s Wanderlab has fused emotional storytelling, groundbreaking technology, and real traveller data to redefine how destinations are discovered from afar. Following the success of this project in London, Paris, and New York, we’re proud to continue our partnership with Experience Abu Dhabi to bring this visionary project to India.”
Georgios Kalliamvakos, Planning, Strategy, and Operations Department Director, DCT Abu Dhabi said, “In partnership with Tripadvisor’s Wanderlab, we’re bringing a piece of Abu Dhabi to the heart of Mumbai through an immersive experience that truly captures the spirit of the emirate. Showcasing Abu Dhabi’s rich culture, scenic landscapes and unique attractions, this activation invites everyone to discover Abu Dhabi, a destination where unforgettable experiences are always within reach.”
Mumbai, with its cosmopolitan energy, thriving arts, food, and entertainment scene, offers the perfect stage for this innovative experience, connecting one of the fastest-growing travel markets in the world with the rich culture, scenic landscapes, and unique attractions of Abu Dhabi.
