SOCIAL, in collaboration with the Hong Kong Tourism Board (HKTB), is bringing a panda-filled cultural experience to India with PANDA-MONIUM, a month-long takeover across 45 SOCIAL outlets in Mumbai, Delhi-NCR, Bangalore, Hyderabad, and Pune. Running from September 21 to October 21, the initiative transforms SOCIAL spaces into panda-inspired playgrounds, combining immersive offline experiences with digital engagement to spark travel curiosity for Hong Kong.
At the heart of PANDA-MONIUM are Panda Tourism Zones at four flagship SOCIAL outlets – Mindspace SOCIAL, Hyderabad; Bellandur SOCIAL, Bangalore; Khar SOCIAL, Mumbai; and Connaught Place SOCIAL, Delhi – featuring 50-100 life-sized installations. Guests across all outlets can enjoy Panda x Hong Kong trivia, interactive QR codes linking to travel guides, and limited-edition Hong Kong-inspired cocktails and mocktails.
Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality said, “At SOCIAL, we love creating playgrounds where culture and community come alive. This partnership with the Hong Kong Tourism Board lets us reimagine Hong Kong through the panda lens in playful, curious, and totally shareable moments. PANDA-MONIUM is about sparking conversations, inspiring travel, and letting our guests experience a little slice of Hong Kong right here.”
Hong Kong is home to six giant pandas – Ying Ying and Le Le at Ocean Park Hong Kong; An An and Ke Ke, gifted by the Central Government in 2024; and the city’s first-ever panda twins, born to Ying Ying last year. Pandas in Hong Kong symbolize friendship, conservation, and the city’s unique cultural blend.
Puneet Kumar, Director, South Asia, Hong Kong Tourism Board said, “Pandas have always held a special place in Hong Kong’s heart, and with the arrival of An An, Ke Ke, and the birth of our first panda twins, this year is truly historic. Through PANDA-MONIUM, we’re thrilled to bring that excitement to India in a way that is fun, immersive, and authentic to Hong Kong. It’s about sparking curiosity and reminding travellers that Hong Kong is not only a world-class city but also a destination of unique stories, nature, and culture waiting to be discovered.”
What to Expect:
- Hong Kong-Inspired Cocktails & Mocktails: Special drinks across all outlets, including Harbour Martini, Lan Kwai Fizz, Temple Street Heat, Junk Boat Breeze, Kowloon Masala Cha, and Fong Fizz.
- Panda x Hong Kong Trivia: Trivia cards and QR codes linking to HKTB travel guides.
- Cocktail Workshops: Hands-on sessions in Hyderabad, Mumbai, Delhi, Bangalore, and Pune.
- Flagship Panda Tourism Zones: Immersive panda experiences at four flagship SOCIAL outlets.
PANDA-MONIUM runs for 30 days only. Step in, snap photos, and experience a playful slice of Hong Kong in your neighborhood.
