Apollo Tyres has been named the Lead Sponsor of the Indian Cricket Team under a landmark 3-year strategic partnership with the Board of Control for Cricket in India (BCCI).
Cricket, the heartbeat of India, will now see Apollo Tyres standing alongside Team India — on their jerseys and in their victories. The brand’s logo will feature prominently on the front and leading arm of the official Team India jersey across all bilateral and ICC matches, for both men’s and women’s teams, at home and abroad.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres said, “Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the ‘National Team Lead Sponsor’ of Team India. This partnership is about national pride, strengthening consumer trust and showcasing Apollo as a true leader in our category, while supporting Indian sports at the highest level and creating unforgettable moments for fans worldwide.”
Devajit Saikia, Honorary Secretary, BCCI said, “The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in India cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
The collaboration marks a milestone for both Apollo Tyres and Indian cricket, paving the way for impactful fan engagement, innovative activations, and a celebration of the sport’s legacy and future. The partnership takes effect immediately.
