From concept to execution, Shobiz Experiential set the stage for an unforgettable journey that celebrated design, connection, and the simple joys of home.
For IKEA’s biggest Life at Home experience of the year, Snowball Studios was transformed into a vibrant living canvas — alive with kitchens, dining tables, conversations, and community. Every detail reflected thoughtful design, seamlessly blending with everyday living.
Guests explored the joys of cooking, eating, and self-expression through interactive workshops, while authentic Swedish flavours brought people together around the table.
Curated as an invite-only experience, the event went beyond a showcase, inspiring guests to reimagine how they can enrich their own Life at Home.
With creativity and precision, Shobiz Experiential delivered an experience that was nothing short of iconic.
