NODWIN Gaming, South Asia’s leading gaming and esports company, has announced a landmark collaboration with Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This marks Tesla’s first-ever partnership with an Indian esports tournament, setting a historic precedent for the industry.
The BGMS Season 4 Grand Finals will run from September 12 to 14, featuring the top 16 teams in the country battling it out in a high-energy LAN competition. Tesla, which recently entered the Indian market with new experience centers in Mumbai and Delhi, will showcase its redesigned Model Y at the event. Fans can also look forward to the Tesla Light Show, a global cultural phenomenon, as the opening act of the Finals.
Both Tesla and NODWIN Gaming share a vision of innovation and technology leadership. Tesla’s advanced EV technology and integration of gaming features align seamlessly with the digital-first ethos of esports. This collaboration provides Tesla with a direct connection to India’s dynamic youth community while highlighting esports as a mainstream cultural and commercial platform.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming said, “At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together.”
The FICCI-EY Media and Entertainment Industry Report 2025 projects that brand investment in esports will grow from 68 in 2024 to 75 in 2025, driven by larger tournaments and deeper youth engagement. BGMS Season 4 reflects this trend, with partners like OnePlus (Title Sponsor and Official Smartphone Partner), Android (Co-Title Sponsor), TVS Motor Company (for the third year running), Red Bull, Duolingo English Test, Swiggy, and Bisleri joining the line-up.
