The stage is set for the ICC Women’s Cricket World Cup 2025, which will take place from 30 September to 2 November across India and Sri Lanka. The 13th edition of the tournament promises to be a milestone event, bringing together the world’s best cricketers for a month-long celebration of the women’s game.
To mark the countdown, the ICC has launched its flagship campaign film, ‘Will to Win’, an evocative portrayal of determination, perseverance, and glory.
The campaign spotlights cricketing icons from across the globe, including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Melie Kerr, and England’s Nat Sciver-Brunt. The narrative captures their present-day brilliance while paying tribute to their relentless journeys and early dreams.
Jay Shah, Chairman, ICC said, “With the ICC Women’s Cricket World Cup returning to India after 12 years, and given India’s leadership in championing the women’s game, the ‘Will to Win’ campaign has been thoughtfully crafted to reflect the remarkable spirit of women’s cricket through powerful, purpose-driven storytelling.”
He further added, “This campaign is not just a showcase of world-class talent, it is a tribute to the journeys, sacrifices, and aspirations that define the women’s game. We believe it will resonate deeply with audiences across the globe and help further cement the enduring legacy of women’s cricket.”
The much-anticipated tournament will be played across five venues in India and Sri Lanka, with co-hosts India and Sri Lanka set to clash in the opener on 30 September.
