Birla Tyres has announced its partnership as the Official Tyre Partner of the DP World Asia Cup 2025. The collaboration reflects the brand’s vision to align with the spirit of cricket – a sport that connects millions across countries, cultures, and communities.
The DP World Asia Cup is one of the most celebrated cricket tournaments globally, and the association highlights Birla Tyres’ core values of performance, reliability, and endurance – qualities that also resonate with cricket and with the journeys of its customers.
Speaking about the partnership, Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical said, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”
Dr. Chandra Narain Maheswari, Whole Time Director & CEO, Dalmia Bharat Refractories said, “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”
With decades of experience in delivering durable and innovative products, Birla Tyres has established itself as a trusted name in the tyre industry. The partnership with the DP World Asia Cup 2025 is expected to enhance the brand’s visibility both in domestic and international markets, further strengthening its connection with fans and consumers.
