Snap Inc., in collaboration with WPP Media and Lumen, unveiled the Snapchat Attention Advantage Report on August 6, 2025 in Mumbai. The report focuses on Gen Z in India, highlighting that attention directly drives stronger brand recall and favorability, with even a slight increase in attention leading to significant impact.
To mark the launch, Snapchat’s Culture Marketing & IPs team curated an immersive evening at The Nines, Juhu. The event was designed not just as a presentation of insights but as a thematic journey that reflected Snapchat’s playful yet purposeful brand ethos.
Every detail carried Snapchat’s signature touch — from the Ghost icon elegantly featured on food and beverages to the brand’s distinctive yellow woven into venue design, cutlery, and even the Snap AR photo booth.
Guests were also treated to an interactive gaming activity that tested their attention span, perfectly setting the tone before diving into the report’s key findings.
The launch seamlessly blended data-driven insights with engaging brand experiences, embodying the very theme of attention.
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