Akasa Air has announced the appointment of Naarayan T V as its Chief Marketing Officer (CMO), effective 29 August 2025. In his new role, he will oversee marketing, corporate communications & ESG, customer experience, ecommerce, customer loyalty, and partnerships. He will also serve as a member of the airline’s Executive Committee.
Naarayan brings over 20 years of experience across financial services, digital platforms, and marketing leadership. Most recently, he served as the CMO at IDFC First Bank, stepping down on 22 August 2025. His earlier stints include Kotak Securities, TimesOfMoney, Motilal Oswal Securities, and PayPal, where he led merchant marketing, marketing operations, and international merchant acquisition. Recognised as one of the top leaders in the BFSI sector, he was featured among the BW Top Marketers 2024.
Commenting on the appointment, Vinay Dube, Founder and CEO, Akasa Air said, “At Akasa Air, we are committed to building a world-class airline powered by our value-driven and service-oriented culture. As we continue to scale, the role of marketing and customer experience will be pivotal in strengthening the Akasa brand and deepening customer trust. Naarayan brings with him a global perspective, proven expertise in transforming brands, and the ability to blend creativity with data-driven insights. His leadership will play an instrumental role in shaping Akasa’s next phase of growth.”
On joining Akasa Air, Naarayan T V said, “I believe great marketing is a perfect blend of art and science, and I am deeply passionate about building customer-first brands and great teams. Akasa Air has already carved a distinct position in Indian aviation with its values-led approach and commitment to service. I am excited to join this journey and look forward to working with the team to create meaningful and memorable experiences for our customers.”
This appointment comes as part of Akasa Air’s accelerated growth strategy, as the airline strengthens its brand and customer proposition while pursuing its vision of becoming one of the top 30 airlines globally by the end of this decade.
