Shakti Upadhyay has concluded his role as Head of Marketing & PR at Kia India, bringing an end to a successful seven-year association with the automaker. His departure comes after a transformative period that saw Kia establish itself as a key player in the Indian passenger vehicle market.
Upadhyay joined Kia in March 2018, prior to the company’s official market entry. He was instrumental in setting up the marketing and communications function from the ground up and played a pivotal role in the launch campaigns of Kia’s flagship models, including the Seltos, Sonet, Carnival, Carens, and the electric EV6. His leadership spanned across advertising, digital platforms, public relations, and consumer research, helping the brand strengthen its connect with Indian consumers.
Before Kia, Upadhyay worked with Samsung Electronics and Hyundai Motor India, contributing to impactful brand campaigns across consumer electronics and mobility.
Kia India has not yet announced a successor. The company, which currently commands over 6% share of the domestic passenger vehicle market, continues to consolidate its presence with a strong product portfolio and growing consumer trust.
