Oberoi Mall, one of Mumbai’s premier shopping destinations, teamed up with Hindustan Pencil’s iconic brand Nataraj to host the August edition of Kidsventure 2025, a special Independence Day celebration for children.
Kidsventure is Oberoi Mall’s signature initiative that brings engaging, kid-focused events combining fun with learning. This year’s collaboration with Nataraj created a blend of education, entertainment, and patriotism through a handwriting competition and multiple on-ground activities. The event saw enthusiastic participation, with over 300 children joining in a single day.
As part of the celebration, Nataraj showcased its patriotic Hidey range of pencils and pens featuring camouflage designs in five colours, each with matching sharpeners and erasers. Adding to the fun, the collection also introduced five unique characters – Ranger, Agent, Marine, Colonel, and Major Hidey – making stationery an imaginative experience for children.
Every child participating in the handwriting competition received exclusive giveaways, while the best entries won special hampers filled with Nataraj products. Kids also enjoyed a Snakes and Ladders game, a drawing competition using Nataraj colours, and even performed patriotic songs. The highlight of the day was the appearance of Hidey, the Nataraj mascot, who joined the celebrations for a cheerful meet-and-greet.
Sameep Pathak, CEO – Malls, Oberoi Realty said, “We are delighted for our partnership with Hindustan Pencils to celebrate Independence Day with an event that empowers and inspires our young citizens. This initiative was more than just a competition; it’s about honouring the future of our nation by nurturing the creative potential of today’s generation. At Oberoi Mall, we strive to bring our patrons a diverse range of experiences and offerings, and this association helps to spark engagement and creativity for young mall visitors.”
Aishwarya Shinod, Head of Marketing, Hindustan Pencils said, “Through this partnership, we aimed to encourage children to take pride in their skills and their country. Independence Day served as the perfect backdrop to engage with the next generation, and the collaboration with Oberoi Mall marked a special celebration. We are committed to offering experiences and products that sparked imagination, inspired learning, and provided a wide variety of choices for every young mind to explore their creativity in unique ways.”
With this initiative, Oberoi Mall and Nataraj went beyond festivities, creating an experience that nurtured imagination, inspired self-expression, and celebrated the creative spirit of children.
