Cult17 is fast emerging as a powerhouse of immersive live experiences, with a bold vision to redefine entertainment across genres and geographies. The parent company, known for pushing creative boundaries, is now laying the foundation for multiple culture-first IPs and sub-brands that aim to set new benchmarks in music, art, and nightlife.
Speaking on the brand’s evolving journey, Rounak Raj shared that Cult17’s mission is to create genre-defining experiences that not only entertain but also build cultural communities across the world.
Here’s a look at what’s in store:
1. CULT Dubai – Live Act IP
Launching in Dubai, this premium live act property is set to spotlight both regional and international talent across music, performance, and digital art. The flagship aims to redefine nightlife and live culture in the Middle East through cutting-edge programming and immersive production design.
2. CULT:URE – Regional Cultural IPs
A dedicated vertical under Cult17, CULT:URE will curate city-specific cultural experiences. Each edition will blend local traditions, art, music, and community-driven energy — transforming regional culture into immersive formats designed to resonate with Gen Z audiences.
3. CORE – Electronic & House Music IP
Targeted at beat-driven communities, CORE is a genre-focused property celebrating the pulse of electronic and house music. Through raw, underground-style events, it will deliver authentic experiences for audiences who live and breathe the sound.
4. PRIVÉE CONNECT – Club Experience IP
Cult17’s exclusive nightlife vertical, Privée Connect, will offer high-energy, artist-led showcases and curated guest-list events at elite venues. The IP aims to bridge premium club culture with Cult17’s creative DNA, connecting tastemakers, talent, and trendsetters.
5. CULT17 FEST – Annual Multi-Genre Festival
Set to debut as a large-scale, multi-genre, multi-city celebration of music, culture, and creativity, CULT17 FEST will bring together the brand’s diverse verticals into one electrifying platform. The festival is designed to scale city-to-city, creating a modern cultural movement.
6. Cult17 – Multi-Genre Creative Hub
As the parent entity, Cult17 continues to function as a multi-genre, multi-city creative force, pioneering crossover experiences across music, art, nightlife, and youth culture — all with innovation and storytelling at the core.
With this ambitious roadmap, Rounak Raj is positioning Cult17 as more than just an event brand — it’s building a cultural ecosystem designed to evolve with the audiences it serves. From the underground to the mainstream, from intimate gatherings to large-scale festivals, Cult17’s upcoming properties are set to leave a bold mark on the global live experience landscape.
