Bangalore is set to host a first-of-its-kind gathering for the country’s B2B marketing leaders as B2B Marketing UnBoxed makes its debut on August 20, 2025, at The Ritz-Carlton. Curated by BMAX (B2B Marketing Association & Exchange) and Mavens—India’s most active B2B marketing community—the event promises to put marketing at the centre of strategic business conversations.
The flagship edition will welcome over 200 CMOs, VPs, senior marketers, and emerging leaders from across India. Attendees can expect playbooks, case studies, and peer-driven insights aimed at reshaping the B2B marketing landscape.
From WhatsApp Group to Industry Platform
Founded in 2023 by BambooBox as a peer-learning WhatsApp group, Mavens has rapidly grown to 400 members, including a dedicated US chapter. Built on candid conversations and collaborative problem-solving, the community is now stepping onto a bigger stage—much like SaaSBoomi in India and Pavilion in Europe—giving Indian marketers their own platform for growth and influence.
A Council of Top Marketers
The event is governed by BMAX, a council comprising leaders from Airtel Business, Exotel, Zoho, IBM, Adobe, PeopleStrong, Kyndryl, and others. Together, BMAX and Mavens have conceptualised UnBoxed as an ecosystem for radical candour, actionable learning, and future-focused strategies.
“A new breed of marketeers is emerging who are rewriting marketing playbooks, wearing new hats, and taking accountability for growth,” said Amit Thapliyal, Senior Vice President – Marketing, PeopleStrong & BMAX council member. “B2B marketing deserves a platform to grow and create an ecosystem where the code is radical candour.”
Powerful Industry Backing
UnBoxed is supported by a mix of global giants—LinkedIn, Google, Zoho, and Adobe—and innovators such as Bombora, Exotel, KEA – Analyst Relations, Wizikey, The Mainstream, and Enki Studio.
“There has never been a more exciting time to be a B2B marketer,” noted Udit Agarwal, VP & Global Head of Marketing, Exotel. “B2B Marketing UnBoxed is about reclaiming the spotlight for marketers and shaping the future of our craft.”
What to Expect
- Proven playbooks from CMOs behind powerhouse brands
- Insider strategies for high-impact B2B marketing
- Live workshops addressing real-world challenges
- Hard-hitting conversations on GTM wins, Martech pitfalls, and ROI pressure
- Dedicated networking designed for lasting professional relationships
As Anindita D Veluri, Director of Marketing – Adobe India, summed up: “B2B marketing is no longer about selling solutions; it’s about earning attention, building trust, and delivering experiences. UnBoxed is a platform that brings like-minded marketers together to challenge conventions and shape the next era.”
With its debut, B2B Marketing UnBoxed is poised to become the go-to annual gathering for India’s marketing leadership—by the community, for the community.
