Publicis Groupe India’s full-funnel digital agency, Saatchi Propagate, has strengthened its leadership team with the appointment of Saurabh Mankhand as Executive Vice President & Head of Consumer Experience.
In his new role, Mankhand will lead the agency’s Consumer Experience (CX) practice, integrating strategy, data, content, platform innovation, and emerging technologies to drive measurable brand impact. He will also champion Publicis Groupe’s ‘Power of One’ model to unlock cross-agency opportunities and enhance client relationships.
This marks Mankhand’s return to Publicis Groupe India, bringing over 20 years of experience in integrated marketing strategy, digital innovation, and business transformation. His portfolio includes mandates for Unilever, Jio, Vodafone, and IBM, with leadership stints in e-commerce, B2B, and consumer sectors. Before joining Saatchi Propagate, he served as Business Head for eCommerce & Technology Services at OLIVER+ and has held senior positions at Indigo Consulting and Ogilvy India.
Mankhand will report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India, and Saatchi Propagate India, working closely with Prachi Bali, EVP & Business Head, and Snehasis Bose, Group Chief Strategy Officer.
Paritosh Srivastava commented, “Saatchi Propagate India has been on an amazing growth journey over the last few years. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise makes him the perfect partner to lead us into this next phase.”
Saurabh Mankhand added, “The future of brand growth lies in creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation. I’m excited to join the team and focus on delivering proactive CX solutions that drive significant, measurable growth for our clients.”
With this move, Saatchi Propagate India signals a sharper focus on end-to-end consumer experience as a core driver for its next phase of growth.
