After a distinguished 25-year career in marketing and sales, Avisha Goswamy, former Head of Marketing at Zee Live, has announced the launch of her own venture – Bigshot & Fancypants. The new-age entertainment marketing and sales company will work closely with brands, films, and events, with a sharp focus on building targeted, goal-driven partnerships.
“At Bigshot & Fancypants, we don’t just connect brands and entertainment; we weave them into a seamless tapestry of strategic marketing and sales associations. Our 360-degree approach spans everything from groundbreaking film productions to captivating event concepts, with a keen focus on forging powerful alliances, securing remake rights, maximizing content monetization, and crafting impactful brand partnerships,” says Goswamy.
Despite being in its early stages, Bigshot & Fancypants has already partnered with Spykar Apparels, where Goswamy is driving the entire marketing mandate, and with Elements Media, where she is working on new entertainment IPs and brand associations set to debut soon.
With Goswamy’s extensive expertise and an eye for creating meaningful collaborations, Bigshot & Fancypants aims to redefine how brands engage with entertainment and content in India.
