The India International Jewellery Show (IIJS), organised by the Gem & Jewellery Export Promotion Council (GJEPC), has evolved from a modest industry fair in the 1990s into one of the world’s premier jewellery trade shows — second only to Hong Kong in scale. Today, the multi-city, multi-format B2B mega exhibition draws over 50,000 visitors from 60+ countries annually and serves as the flagship event for India’s gem and jewellery sector.
For nearly 20 years, 70 EMG has been the backbone of IIJS’s operational and logistical success, playing a critical role in scaling the event’s infrastructure, enhancing visitor experience, and ensuring global standards in hospitality, safety, and branding.
The Challenges of Scaling a Mega Show
IIJS’s rapid growth posed significant challenges — from creating infrastructure to accommodate thousands of exhibitors and visitors, to maintaining quality across complex multi-day builds and breakdowns, and adapting to changing security protocols and digital-first visitor check-ins.
70 EMG’s Role in Transforming IIJS
Since 2004, 70 EMG has delivered full-service event production and operational planning for IIJS, including:
- End-to-End Infrastructure: Designing and executing over 2,000 modular booths, building out 50,000+ sq.m. of venue space, and managing registration zones, lounges, cafes, VIP areas, and info centres — all within compressed 4–5 day build timelines, in coordination with 75+ vendors.
- Seamless Experience: Developing zoned navigation pathways, central information kiosks, medical facilities, and security hubs to ensure a smooth flow for visitors and exhibitors.
- Sustainable & Scalable Execution: Introducing modularity, waste minimisation, and green materials, while creating a replicable model for city editions like IIJS Tritiya in Bengaluru.
The Impact
The partnership has contributed to IIJS’s consistent growth — now hosting 2,100+ exhibitors across editions, with over 90% repeat participation. Footfall has risen by more than 200% in the past decade, boosted by enhanced wayfinding and hospitality. The show has also become a vital platform for MSMEs, with over 1,000 small-scale manufacturers gaining access to buyers they could not have reached otherwise.
Global Recognition
Today, IIJS is recognised as the go-to sourcing event for South Asia, the Middle East, and North Africa. It has cemented its position as a global trade destination while continuing to champion inclusivity and accessibility for businesses of all sizes.
A 20-Year Legacy of Execution Excellence
The IIJS–70 EMG collaboration stands as a testament to nation-building through industry platforms. What began as a trade fair has evolved into a thriving ecosystem where craft meets commerce — powered by the vision and execution of a long-standing partnership that continues to set global benchmarks.
