NeuGenM.Ai, the marketing AI firm co-founded by Amrit Thomas (Former CMO, Diageo) and Ashish Thukral (Former MD, Mindshare), has announced the appointment of Mandeep Malhotra as Partner, Experiential. The move strengthens NeuGenM.Ai’s mission to deliver real-time, intuitive brand experiences by merging marketing creativity with the power of artificial intelligence.
Founded in May 2025, NeuGenM.Ai positions itself as an AI-led marketing consultancy that blends neuroscience, predictive analytics, and proprietary AI tools to create full-funnel marketing solutions. The company supports brands with everything from strategy and data consulting to AI-driven marketing transformation.
Malhotra, who continues to lead Tonic Worldwide as Business Head, brings with him years of expertise in brand building and experiential marketing. His entry into NeuGenM.Ai comes through a strategic collaboration with Tonic Worldwide, aiming to innovate how brands engage and inspire audiences across various platforms.
Amrit Thomas, Co-founder and Chairman, NeuGenM.Ai said, “The future of marketing belongs to those who can bridge intelligence with imagination. Mandeep brings both. With his sharp instinct for storytelling and deep experience in creating human-first brand interactions, he adds a powerful experiential layer to NeuGenM’s AI enabled marketing solutions.”
Ashish Thukral, Co-founder and CEO, NeuGenM.Ai said, “In a world where every brand is racing toward automation, Mandeep reminds us of the power of emotion and the irreplaceable value of human touch. Together, we’re building a creative engine that doesn’t just generates insights, influences behaviour and shapes meaningful experiences in real time.”
Sharing his thoughts on the collaboration, Mandeep Malhotra said, “For me, it’s always been about ideas that people can feel, live, and remember. NeuGenM is doing exactly that, but with the added magic of AI. Amrit and Ashish are people I’ve always admired for their foresight and integrity. This partnership through Tonic allows us to craft the next chapter of experiential marketing; intelligent, immersive, and impactful.”
