The 2025 edition of McDowell’s Soda Yaari Jam began on a high note with a vibrant concert at the Biswa Bangla Mela Prangan in Kolkata this Saturday. Produced and promoted by TribeVibe Entertainment, a BookMyShow enterprise, the event brought together thousands of fans for an evening filled with friendship, music, and unforgettable moments.
The night saw electrifying performances that spanned genres—from rock and pop to electronic beats. Bharg Kale opened the evening, setting an energetic tone, followed by Kolkata’s iconic Bangla rock band Fossils, who performed hits like ‘Ekla Ghar’ and ‘Bishakto Manush’. SANAM took the stage next with melodic renditions of classics like ‘Lag Jaa Gale’, ‘Gulabi Aankhen’ and ‘Yeh Raaten Yeh Mausam’. The night ended on a high with King, who got the crowd singing along to popular tracks like ‘Crown’ and ‘Maan Meri Jaan’.
Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India said, “There’s no better way to celebrate Friendship Day than by turning it into a memory of a lifetime—and that’s exactly what we did with Yaari Jam. Seeing real-life friends like KING and Karma jam together at 36,000 feet was just the beginning. Bringing that same spirit right to the heart of Kolkata has been truly iconic. What began as a simple celebration of friendship has now grown into one of India’s biggest branded live IPs. Just last year, we connected with over 50,000 people across five cities through Yaari Jam, and every edition becomes bigger, bolder, and closer to our audiences’ hearts. At the centre of it all is friendship—and we’re excited for what lies ahead as we take this celebration to even more cities.”
Shoven Shah, Founder & CEO, TribeVibe Entertainment said, “McDowell’s Soda Yaari Jam was envisioned as a space where music meets memories and friendships find their rhythm. It has grown into a celebration of connection, community and shared joy. Kolkata showed up with unmatched energy, love and passion, proving just how powerful music can be in bringing people together. The response reaffirmed our belief in the idea of ‘yaari’ as a cultural force and we’re incredibly excited to take this spirit across more cities in India soon.”
With its Kolkata launch setting the tone, McDowell’s Soda Yaari Jam is now set to continue its journey across India, bringing more cities into the fold of this unique celebration of music and friendship.
