Capri Sports has unveiled a powerful new initiative — The Sports Women (TSW) — aimed at driving change in the way women athletes in India are seen, supported, and celebrated. Launched under the Capri Sports Foundation, TSW is positioned to reshape the sports ecosystem with a focus on inclusion, opportunity, and long-term impact.
Indian women in sport have achieved remarkable milestones in recent years — from the success of the Women’s Premier League (WPL) to stellar performances in chess and even ice hockey. These victories come despite ongoing challenges related to infrastructure, resources, and societal norms. With TSW, Capri Sports seeks to amplify these achievements and accelerate change.
The initiative is built on three key pillars: Storytelling, Research, and Community. It aims to bring together athletes, fans, brands, and policymakers to form a strong, supportive network. The foundation’s efforts will include uncovering untold stories, generating insight through research, and creating spaces for engagement and development.
On August 6, TSW will host its first major event — the TSW Huddle, a curated gathering of athletes, investors, brands, and changemakers. The event will also unveil India’s first study on the business of women’s sports, with KPMG as the knowledge partner.
The Capri Sports Foundation has a legacy of meaningful action through its CSR program Beyond the Scorecard, which has impacted over 10,000 marginalised girls and youth across India. Initiatives range from education and nutrition access to campaigns on menstrual literacy, leadership development, and creative storytelling.
Capri Sports also owns the WPL team UP Warriorz and Warriorz FC, a women’s football club based in Mumbai. The organisation has consistently pushed conversations around gender equity through innovative campaigns, street art, and sustainability-driven efforts.
Jinisha Sharma, Director, Capri Sports said, “Our women athletes have long delivered beyond expectations, often without the support and resources they truly deserve. At Capri Sports, being in the thick of the game gives us a front-row view of both the immense potential and the glaring gaps that still hold women’s sport back. The Sports Women is how our Foundation acts on that understanding-building platforms, sparking new opportunities, and bringing people together to create the future women’s sport deserves.”
With The Sports Women, Capri Sports signals the start of a bold new chapter — one where the voices, stories, and potential of women athletes in India are given the platform and recognition they have long deserved.
