The Pop Up Story (TPUS) is all set to bring its much-loved retail experience back to the city, this time at The Atrium, Jio World Plaza, BKC. Scheduled to be held from August 1 to 3 2025, the three-day showcase will highlight over 20 curated Indian labels, offering shoppers a fresh mix of festive fashion, luxe prêt, contemporary jewellery, and lifestyle finds.
Founded by Mumbai-based tastemakers Simran Shetty and Rashi Khetwani, TPUS is known for redefining modern pop-ups by merging homegrown creativity with premium retail experiences. Past editions have taken place at stylish venues like Soho House, Club Jolies, and even overseas in Dubai, making this event a go-to for fashion-forward consumers.
This edition will feature standout brands such as Prah Naaya, Payal Zinal, Sh’ell, Dash & Dot, Kalon Jewellery, Zohra Jewels, Sonam Parmar Jhawar, Calling June, and Miko, among others. From festive staples to everyday essentials and statement jewellery, the event promises an eclectic shopping experience in an immersive, community-focused atmosphere.
Shoppers can expect a vibrant showcase of style, creativity, and bold Indian design — all under one luxurious roof at Jio World Plaza.
