Blenders Pride, a premium whisky brand from the House of Pernod Ricard India, has introduced its latest innovation, Blenders Pride Four Elements, in Haryana. The launch event took place at The Leela Ambience, Gurgaon, and was marked by a grand celebration blending fashion, nature, and fine whisky.
Blenders Pride Four Elements is a new addition to Pernod Ricard India’s premium portfolio. Created by Master Blender Kevin Balmforth, the blend draws inspiration from the four natural elements—Air, Fire, Water, and Earth. It combines four unique styles of Scotch malts with fine Indian grain spirits, resulting in a smooth yet rich taste.
Each element contributes a unique character to the blend:
- Air from the Scottish Highlands adds complexity during the maturation process.
- Fire influences depth through specially toasted casks.
- Water brings balance between Indian and Scottish ingredients.
- Earth provides richness through quality grains and barley.
The launch event was designed as a high-fashion runway show, with each element represented through themed couture. Actor Randeep Hooda, who hails from Haryana, was the showstopper for the evening. His appearance added glamour and regional pride to the event.
Ishwindar Singh, General Manager – Marketing, Pernod Ricard India said, “Our unwavering dedication to innovation and excellence has firmly positioned Blenders Pride at the forefront of the premium whisky industry. The launch of Blenders Pride Four Elements in Haryana, embodies our vision of crafting a flavour-rich experience that redefines the category norms and cement our appeal with consumers who demand richer & more vibrant taste experiences with a truly innovative expression. Inspired by the elemental forces of Earth, Air, Fire, and Water, this exceptional blend is a testament to our Master Blender Kevin Balmforth’s commitment to craftsmanship and creativity. From its vibrant blend profile to the striking packaging featuring bold colours and the signature ‘Amber Drop’, every detail is designed to captivate the senses.”
Randeep Hooda said, “As someone who proudly hails from Haryana, it was a special moment to be part of the launch of Blenders Pride Four Elements in my home state. The concept of presenting the four fundamental elements through fashion was truly innovative and allowed me to embody the sophisticated essence of this exceptional blend. Walking the runway and bringing to life the four elements was a memorable experience. It was a celebration of creativity and excellence that I’m glad to have experienced firsthand.”
Blenders Pride Four Elements is already available in several Indian states including Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura, and Meghalaya. A wider rollout is planned across India in the coming months.
