Bacardi has announced the elevation of Adtnu Tiwari to the role of Head of Customer Marketing & RTD. Tiwari shared the news via a LinkedIn post, saying, “I’m happy to share that I’m starting a new position as Head of Customer Marketing & RTD at Bacardi.”
Tiwari has been with Bacardi for over three years and most recently served as Category Lead – Premium White Spirits. In his new role, he will lead customer marketing efforts and oversee the company’s RTD portfolio.
With a decade of experience in the alco-bev industry, Tiwari has worked with several leading spirits brands. Before joining Bacardi, he was Head – Luxury Customer Marketing at Diageo India. He has also held key positions at William Grant & Sons and United Spirits (a Diageo Group company).
His promotion reflects Bacardi’s focus on strengthening its customer engagement and expanding its presence in the growing RTD segment.
