Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has announced his latest venture — House of IPs — in a strategic partnership with YAAP Digital, a leading player in digital content and influencer marketing.
House of IPs is positioned as a pioneering Event and Entertainment IP Venture Studio, dedicated to creating, curating, and scaling high-impact intellectual properties across various domains such as entertainment, sports, music festivals, digital formats, and branded experiences. The studio will focus on end-to-end development — from ideation to commercialization — and will work both on original IPs and collaborations with existing IP owners. Services will include strategic advisory, brand building, content development, and revenue monetization.
Speaking about the launch, Raj Nayak, Founder, House of IP, said, “At a time when content is fragmented, attention spans are shrinking, and brands are seeking more immersive and ownable experiences, the need for strong, scalable IPs is more urgent than ever. This venture is about building cultural properties that connect deeply with audiences while delivering real value to brands and platforms.”
The venture’s strength lies in its collaboration with YAAP Digital, combining Nayak’s expertise in storytelling and execution with YAAP’s strong grasp of digital ecosystems and brand partnerships.
Atul Hegde, Founder, YAAP said, “At YAAP, we’ve always believed in the power of IPs to build lasting brand equity. Partnering with Raj to launch House of IP is a natural extension of our vision. With his creative leadership and our digital-first DNA, we’re excited to co-create iconic, scalable properties that will redefine how brands engage with culture and communities.”
House of IPs aims to be a creative engine in India’s growing, experience-led entertainment industry. Offices are being set up in Mumbai, Delhi, Bangalore, and Dubai, marking its ambitious roadmap ahead.
