Royal Stag BoomBox, in partnership with Universal Music Group, has launched its latest track “SIGH”, marking the first of three Royal Stag BoomBox Originals for the season.
Performed by singer Nikhita Gandhi and rapper Dino James, “SIGH” blends smooth Bollywood melodies with edgy hip-hop beats. The track captures moments of self-assurance and individuality, encouraging listeners to own who they are.
Nikhita Gandhi said, “Working on SIGH with Dino was such an exciting experience — it’s always refreshing to step out of your comfort zone and experiment. What I love about Royal Stag BoomBox is that it gives artists the freedom to truly express themselves — no filters, just pure sound and storytelling. It’s the perfect space to create something bold, new, and completely your own.”
Dino James said, “This track embodies everything we wanted to achieve – it’s bold, authentic, and unapologetically honest. Working with Nikhita elevated the entire composition, bringing a fresh dimension that perfectly complements the song’s energy. This is exactly what makes Royal Stag BoomBox such a compelling platform for artists. It encourages us to push creative boundaries and explore new territories.”
Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development, Pernod Ricard India said, “The universal language of music, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. With Royal Stag Boombox Originals we are set to elevate the experience with exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, truly exemplifying the brand philosophy of Living It Large.”
Preeti Nayyar, SVP & Business Head – India & South Asia, UMG For Brands, said, “Royal Stag Boombox stands for bold expression and creative freedom to cross over from familiar sonic to discover new ones. At UMG for Brands, we are proud to support a platform that gives artists the space to experiment, blend genres, and create music that speaks to the youth. Royal Stag BoomBox Originals continues to bring together incredible voices from different musical worlds and turn them into unforgettable collaborations. It’s a true reflection of the evolving sound of India.”
