In a spectacular global move, Samsung Electronics has partnered with Warner Bros. and DC Studios to celebrate the release of the new “Superman” film through an expansive campaign that blends tech innovation with superhero nostalgia.
Launching across major cities and digital platforms, the campaign — aptly titled “It’s not just big. It’s super big” — is designed to deepen fan engagement with both the iconic superhero and Samsung’s latest large-format televisions. This global initiative aligns with the theatrical release of Superman, the first film in DC Studios’ newly rebooted cinematic universe, helmed by James Gunn, and premiered worldwide on July 9.
Experiential Activations Take Flight
Samsung’s campaign isn’t just confined to screens. In London, fans are being greeted by Daily Planet-themed kiosks at landmark spots such as The Shard and Kings Cross Station, offering exclusive Superman merchandise, immersive experiences, and photo opportunities.
Meanwhile, in Asia, fans can explore larger-than-life Superman-themed activations across prominent malls in countries like Malaysia, Vietnam, and Korea. These pop-ups include interactive photo booths, immersive installations, and hands-on product demos of Samsung’s latest Super Big TVs — including 98″, 100″, and 115″ screen models in the Neo QLED and Crystal UHD ranges.
Limited-Edition Superman Art for the Living Room
Samsung is also bringing Superman into consumers’ homes in an artistic way. From July 1 to August 31, users of Samsung Art TV’s Art Store can access a limited-edition 10-piece Superman digital artwork collection from DC Comics — completely free. Available on The Frame and 2025 QLED/Neo QLED models, the collection invites fans to enjoy the superhero’s legacy in a whole new format: digital wall art.
A Super-Powered Giveaway
Adding a social twist to the campaign, Samsung is inviting fans globally to participate in a #SuperBigChallenge by sharing photos or videos from the activations. Winners stand a chance to bag exciting Superman-themed prizes — including a 98″ Samsung TV.
Merging Tech and Pop Culture
“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, EVP of Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love — whether in the theatre or at home.”
With this campaign, Samsung isn’t just promoting a new film or product line — it’s redefining how fans experience blockbuster cinema, both on the big screen and beyond.
For more information, visit www.samsung.com.
